Whether nonprofit or for profit, so often when I’m at a general business gathering and an executive finds out I’m a marketing business consultant and coach I get cornered for some quick advice. The common thread is they tried everything in marketing and are perplexed as to why they are not seeing the marketing results they expected. That’s followed by the inevitable question ‘What do you think I should do?” Always forgetting to bring along my marketing crystal ball for situations like this, all I can do is come back with questions to dive deeper into the problem in the few free minutes I have. Often the answer is ‘we have tried everything but nothing is working’. Marketing is a very broad, varied and often expensive discipline, so I ask them what have they tried. Usually it’s some marketing tactic that isn’t aligned to their business audience and does not have a strategy or plan to support the goals of the audience or the busin...
If you are talking about "this and that" it means that you are talking about a variety of things and nothing specific. "More or less" is a phase most often used to express vagueness or uncertainty. Used in combination, these two phrases aptly describe this blog. This and That. More or Less. I’ll ruminate on whatever strikes me at the moment with no particular theme. Hope you enjoy and share.